AI content does work for SEO because Google’s policies and rules for content do not go against the use of AI-generated content. It really comes down to how the content is created and used.
The increasing incorporation of artificial intelligence into various aspects of digital marketing has streamlined processes related to research and content development. As a result, the following question has emerged: is it actually possible to use artificial intelligence to develop content for your website?
The answer is yes, but there are important considerations to keep in mind.
In this guide, understand the following:
The short answer is, it depends. Under particular circumstances, artificial intelligence content has the potential to improve page rankings.
When developing content with the intent to search engine optimize, remember that the content will eventually be read and utilized by a human. The content must be helpful, informative and be created with the reader as the primary focus, and this is the standard that Google recognizes as E-E-A-T. The goal should be to combine the two concepts — use artificial intelligence to optimize the efficiency and scale of content, and to ensure that the content is useful, credible and accurate. Artificial intelligence should not be used as the sole content development tool.
The following are the key areas in which artificial intelligence content development is lacking:
The use of artificial intelligence tools may be highly untrustworthy, and especially for the development of factually and evidentially accurate content, as the tools are known to “hallucinate” — that is, develop content that includes invented or ficticious sources, references and statistics, and do so while sounding remarkably confident.
Making misleading statements will ruin consumer trust and hurt your rankings. Depending on your lies, it can also get your company sued for defamation or false advertising. Making the mistake of only using AI content will get you potentially the same legal troubles, because of the content being generated incorrectly and also being ranked poorly.
Using AI content will hurt your rankings, because unlike a person, AI can’t tell a story. AI can’t show the experience that comes with a person. It can’t show emotion.
If a person sustains interest in a page long enough for Google to recognize its a value, pages full of AI content will never do that. AI content lacks the human element that engages people.
Using AI content will get you a hard to read generic article. Once again, this contributes to AI content flooding the Internet and search results.
Once again, it’ll fail at providing a fresh take or even an example to help draw interest. It needs to be heavily edited to be useful, or else your content will fail at being better than your competitors.
There’s a serious duplication risk if your competitors have access to the same or a similar AI tool. Google does not penalize content from AI tools, although, in the interest of fairness, checking your content in an AI detector will indicate how easy it is to mark your content as AI-generated. This is relevant because nearly duplicate content will affect your site’s ranking over time, even if it is published on other sites.
Outlining the significant points of a new piece of content can be one of the most tedious and time-consuming parts of the content writing process. AI tools can reduce the time you lose to writing in the content process by providing a rapid and reliable summarization of the key facts and of the background of the context.
Exercise caution here. AI tools can provide wrong information. As mentioned before, consider information you glean as something that requires verification, rather than a conclusive source.
As mentioned above, the danger in having AI write your finished article is substantial. However, the risk is far less when you have AI create your outline structure. AI has the ability to create outlines, and to suggest the flow and the order of the content you are meant to fill in. Having AI do your structural work, and you fill in the actual content, is the best of both worlds.
This makes you much more efficient, as it saves time on creating the structure. It also helps you to focus only on the areas of research that you need to do before you put any content down in writing.
Would you like to be able to create content at scale with the knowledge that there is not an SEO risk from AI content? The team at SEO India not only has the ability to create high quality content that is designed to help your business, but also helps you to achieve better rankings in your business.
Make sure you get in touch with SEO India to help develop a content strategy that focuses on making the best use of your time and your resources.
