When My Website Doesn’t Convert, I Look at These 3 Things Why isn’t my website converting? Big picture website conversion issues generally sum up to three things; traffic, relevancy, and UX. Sites that successfully convert visitors have all three; sufficient traffic, a relevant message, and a seamless user experience. The most common reasons a website […]
8 Reasons Your Site Isn’t Showing Up on Google Your website doesn’t show up on Google due to some common reasons. Google isn’t able to crawl, index, or find it. It may be getting a Google penalty, isn’t quality enough, or your site’s SEO on the site is poor. It may be due to an […]
What Are SEO KPIs? 7 SEO Metrics You Should Be Tracking SEO KPIs, or Key Performance Indicators for Search Engine Optimization, help you understand how successful your SEO campaigns are. Tracking KPIs helps highlight problem areas and provides senior management with answers and justifications for difficult-to-ande-questions. Regular monitoring of SEO KPIs is as important as […]
What Is Your SEO’s ROI? Learn How to Calculate Yours Now The ROI of SEO assesses the profitability of your SEO strategy, and can be computed monthly, quarterly, or annually by using the following formula: (Revenue – Spend) / Spend × 100. Key Takeaways SEO ROI assesses the returns of your SEO investments by applying […]
Is SEO a Good Investment? Here’s the Honest Answer Key Takeaways The investment is justified if your target market tends to use search engines to scour the web looking for solutions to their problems and to purchase the products you sell. SEO will help you meet potential customers directly through the search results. Brand awareness […]
